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The research objective is to seek clarity about the role of service quality, product innovation of products, and prices on trust and customer satisfaction, and researchers offer a research model. The research approach is quantitative, explanatory. The population is users of Tekomsel products in Surabaya. 230 respondents and the sampling method uses non-probability accidental sampling. The results of the study indicate that it is clear that: quality, product innovation, and price have a positive effect on trust. Service quality, price, and trust have a positive effect on customer satisfaction. This proves that by using service quality, and price strategies will be able to increase trust and customer satisfaction, while innovation products have not had a positive impact on customer satisfaction.

The Influence of Quality of Services, Innovation of Products, Prices and Trust on Customer Satisfaction Telkomsel In Surabaya