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The paper aims is to explore the context of any motives that influence the profession selection of online transportation drivers. This paper discusses driver motivation in working as an online transportation driver. This research is qualitative research. Data collection was obtained from observation, documentation and interviews with online transportation drivers in Semarang City The author found evidence that the election became the driver of online transportation not only because of economic motives but also social motives Limitations of this study have not discussed the motives of crimes committed by online transportation drivers. The practical implication of this research is that the positive motives of prospective drivers affect good service to online transportation consumers. Understanding the motives of prospective drivers can be used by transportation companies to reduce the risk of crimes committed by drivers.

proceedings of the proceedings of the 5th international conference on science, education and technology, iset 2019, 29th june 2019, semarang, central java, indonesia

Motif Become Drivers of Online Transportation in The City of Semarang