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This study discusses the correlation of the increasing of women's purchasing power and the emergence of new trends in Japan's popular music industry in the last 2 decades. Data from the yearbook of Recording Industry Association of Japan in 2018 shows that there is a change of trend in Japan's popular music industry after the year 2000. The data stated that the group of idols consisting of several men (the so-call ‘boy bands’), such as Exile and Arashi, achieve the position as the best artist for several consecutive years. I argue that since Exile and Arashi are boygroups, their fans are mostly women. That these women are able to ‘consume’ their idol, indicates that they are indeed financially well-off. Why? I assume that their opportunities for higher educations during the 1980s , combined with high employment rate, have enpowered them financially as well as socially. Furthermore, I will show an overview of the trends of the music industry in the Japanese popular music industry from the 1980s to the 1990s. Finally, the discussion part will show the correlation how the changing financial position of Japanese women can affect the dynamics of Japan’s popular music trends.

The Correlation of Women’s Purchasing Power and New Trend In Japan’s Popular Music Industry