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Cooperative is a business entity that based on kindship and providers services to the members. Service quality of a cooperative affects the members’ satisfaction. The existence of good service quality is one of the reasons for members to join and contribute to cooperative. Cooperative of BMT Trans Mekar Sari Mandiri is the best cooperative at Tanjung Lago District Banyuasin Regency. The purpose of this study were to: (1) describe and measure service quality and member satisfaction of cooperative BMT Trans Mekar Sari Mandiri, (2) analyze the influence of service quality on member satisfaction of cooperative of BMT Trans Mekar Sari Mandiri, and (3) analyse the influence of each service quality dimension on member satisfaction of Cooperative BMT Trans Mekar Sari Mandiri. This reasearch used survey method (Explanatory Survey). and data was analized by multiple linear regression. The Population is 1056 member of Cooperative BMT Trans Mekar Sari Mandiri, and sample was taken randomly 66 people. The results showed that: (1) service quality of BMT Trans Mekar Sari Mandiri (with five dimension that is tangible, reliabitily, responsiveness, assurance, and emphaty), was in high catagory with average score 70.09 (93.33% from ideal score), and member satisfaction of Cooperative BMT Trans Mekar Sari Mandiri was in high catagory with average core 46,33 (96,52% from ideal score), (2) there is positive influence between service quality on member satisfaction of cooperative BMT Trans Mekar Sari Mandiri. Member satisfaction can be explained by the service quality as much as 73,9 percent. (3) Based on each quality service dimension, the member statisfaction was significantly inflluenced by the dimensions of tangible, responsiveness, and empathy, but not significantly influenced by reliability and assurence.

Effect of Service Quality on the Member Satisfaction of Cooperative BMT Trans Mekar Sari Mandiri at Tanjung Lago District Banyuasin Regency South Sumatera