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Sangiran Site in Sragen Regency is an ancient life site becoming a world heritage which has the potential as a tourism site. It is located on lands owned by local residents. The government cooperates with the residents to protect it, if the residents do their activities/farming, theywill not damage it. Its existence is expected to improve people's welfare. The government's effort to improve the people’s welfare is conducted through people empowerment, especially in tourism sector. In the context of people empowerment, it would be more appropriate if it was carried out on business actors, especially those who are engaging in the field of tourism. In connection with such matter, strategy of people empowerment can be carried out through 5 (five) programs: 1) Human resource development: socialization, workshops and trainings; 2) Groupinstitutions development; 3) Collection of people capital; 4) Innovative productive businesses development, and 5) Provision of appropriate information; tour packages development. Conclusion: Sangiran as a tourism site has not prospered the local people. People empowerment strategies are needed in order to make them participate in the tourism sector. Suggestion: commitment from central and regional government in empowering the peoplein order to achievewelfare.

People Empowerment Strategy at Human Primordial Conservation Zone of Sangiran, Sragen Regency