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Contructed identity about women has passed down from generation to generation in common Indonesian literature is feminine. However, contemporary Indonesian women writers through their works these days has been trying to reconstruct this given identity with something new in accordance with recent reality and current experience. In the view of Gynocritics, woman by herself have rights and abilities to assemble their identity without having to be dictated by the society, and regardless of whether the identity is admissible or not. The material objects of this research were Okky Madasari’s Entrok and Laksmi Pamuntjak’s Amba. In achieving the purpose of the study to reveal the novelty values about the life and identity of women, it is conducted through Gynocritism reading along with content analysis techniques. From the results of the analysis, women authors tries to construct new identity for women which is more credible and balanced for women. This reconstruction is intended to leave the old formed identity that is no longer relevant to the progress of the world of women today.

‘BRAND NEW IDENTITY: A GYNOCRITICAL READING OF ENTROK & AMBA