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This study aims to determine whether there is an influence of smartphone addiction, fear of missing out (FoMO), conformity, and demographic factors towards phubbing. The population of this research is generation Y who have communication devices and domiciles in JABODETABEK. The sample in this research is 301 people. Sampling using non-probability sampling techniques. Measuring tool used in this research is the scale of the phubbing scale instrument (PS), smartphone addiction scale-short version (SAS-SV), fear of missing out scale (FoMOS), and scale of conformity. Test the validity of measuring instrument used is the technique of confirmatory factor analysis (CFA). Hypothesis testing in this research using multiple regression analysis through IBM SPSS statistics 20. The results of this research indicate that there is a significant influence on smartphone addiction variables, fear of missing out (FoMO), conformity, and demographic factors to phubbing of 0,391 or 39,1% of the remaining 60,9% is influenced by other variables. Based on the results of the hypothesis testing of each variable that has been done, there are one variable significant influence on phubbing of smartphone addiction.

Are Smartphone Addiction. Fear of Missing Out (FoMO), and Conformity have impact for Phubbing from Millenial Generation?