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The present study purpose to examine the individual dynamic of infaq and sadaqah according to social facilitation theory. Infaq and sadaqah referred to charity that was considered as vertical relationship between God and human, and it was Sunnah for both terms. Some Muslims find difficulties and do without sincerity when perform these deeds and acts, which is also similar to others worship. According to social facilitation theory, individual performance will enhance as another individual gets involved together. Phenomenology approach and analysis of interview data employed in this study revealed that social dynamics in individual behavior was increasing to perform infaq and sadaqah as people with same behavior emerged. However, individuals who considered infaq and sadaqah as worship, the presence of others did not affect to individual’s behavior.

The Dynamic of Infaq and Sadaqah: According to the Social Facilitation Theory