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To develop the quality culture in the grassroots jamu enterprises practices, this article evaluates the model of quality management based on TQM. The business has existed for a long time, yet has remained unregistered. Therefore, their quality performances have not been entirely monitored by the government. It serves as an instrument to measure the implementation of quality culture in their daily work process, such as preparation input, productions, output, service quality, and environmental relationships. The goal of the social engineering is to develop awareness in the communities to control the quality continuously. The theoretical and policy implications will then be discussed.

Applying Total Quality Model for Improving Quality In the Grassroots Jamu Enterprises