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The aim of the current study is to determine the impact of online shopping on traditional market vendors in Medan Petisah Market. The research is qualitative, where obtaining research data was conducted by interviews with traditional market vendors in the Petisah Market. From the results it was found that the wide spread of online shopping nowadays caused a decrease in average monthly income of Rp. 27,500,000 (10.05%). Most affected by online shopping is clothing businesses by 18.89% (Rp. 3,666,667). Traders of household needs feel less of the impact of online shopping, experiencing a decrease of only Rp. 1,500,000 (8.77%).

The Impact of Online Shopping on Traditional Vendors at Petisah Market Medan.