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Micro, small and medium businesses have an important role for the economy in Indonesia. One of them is economic growth in employment and distribution of development results. The Indonesian government needs to foster MSMEs by collaborating through the Office of Cooperatives and SMEs in each City. MSMEs also face various problems, including limited working capital, low quality of human resources, and a lack of mastery in science and technology. The method used in this research is descriptive method. The study population is MSMEs in the City of Baturaja. The data collection techniques used are observation, interviews and questionnaires while the data analysis technique uses SWOT analysis and then formulates strategies to overcome them. The purpose of the training and assistance of small and medium businesses and cooperatives in the City of Baturaja is expected to increase the income so that welfare is also increasing.

Strategy For Development of Middle Small Micro Businesses With Coaching and Mentoring Approaches In Baturaja City