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The presence of technology of information and communication in Indonesia is astounding when it comes to the improvement of performances in various sectors. However, the information technology appears to progress beyond the ability of Indonesian society to embrace it, especially for children and mothers. The objectives of this research are: to analyze mothers’ role in assisting digital native children’s use of mobile phones, to identify the characteristics of digital native children in Semarang, to describe the form of mothers’ assistance to digital native children in Semarang, and to formulate a model of strengthening the role of mothers in assisting digital native children in the coastal region. Mother role in assisting children in using the native digital media/mobile phones in terms of supervision, manufacturing agreements, and assistance on any matter that is accessible to children. The characters that appear on digital native children in Semarang become responsible, open, communicative. The impact of the use of information technology in the digital native children in Semarang has more friends, does not miss any information, and friendship. The mother form of assistance to the digital native children in Semarang is in the form of questions, giving directions, and strengthening the activities of children associated with mobile media.

The Role of Mothers in Media Literacy Assistance to Digital Native Children in Semarang