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Abstrak. Social media as one form of the 'new media' era makes it easy for humans to access various information easily, economically, anytime, anywhere without time and space limits. Based on this principle, this study aims to describe the use of social media to improve the creativity of rural women in maintaining their lives. The research method used is a descriptive method. Data were collected through interview and observation techniques. The results of this study indicate that after utilizing social media, women in rural areas experience sufficient knowledge changes so that it can be seen from the ability to develop ideas to make traditional food in their area according to market share. Also, the impact of the accompaniment, they have a more resilient, patient, diligent, willing to take risks to increase production and income, participate, are good at reading market situations, and can use time efficiently, so they have a positive mentality towards work. From this study, the researcher suggested that there be coordination between policy stakeholders in the village, PLS services, and entrepreneurs.

Rural Women's Creativity in Using Social Media to Maintain Life