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The main of Small Business is business sector consists of trade, retail, services, processing, transportation, and industries. At present the use of e-commerce is very well known and becomes a necessity for society through electronic commerce; communication becomes faster and efficient. The objective of the study was to determine the implementation of ecommerce by Small Business in planning marketing strategies based on the Theory of Planned Behavior and economic motivation. This is based on the fact that each Small Business in Surabaya has the opportunity to expand marketing by implementing e-commerce. The feasibility of the model is based on the criteria of the goodness of fit model. The results of the study showed that the Theory of Planned Behavior and Economic Motivation could be partly applied to assess the behavior of small business actors in implementing e-commerce into business strategies

E-Commerce Implementation By Small Business That Is Influenced By Planned Behavior Factors And Economic Motivation