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Bali tourism development as well as the advances in information and technology has significantly influenced the lifestyles and mindsets of the Balinese people. For example, the people are more happy and proud to master and use foreign languages than Balinese in their daily lives because they believe these languages open more opportunities for them to compete in the world of work in the tourism sector. Therefore, these changes in behavior need adequate attention from various parties, especially the education sector. Balinese language as a medium of community communication in relation to traditional activities, religion and culture needs to be maintained to avoid going extinct. This is because the language is not only a communication tool rather it also contains messages and moral values related to local wisdom. According to several studies, the inability of some Balinese younger generation to understand and use the language is one of the factors leading to the decline in their morale and behavior. Therefore, to produce future reliable generations with good behavior (soft skills), the education system in Bali need to emphasize on the academic ability of students, provide good behavioral knowledge (soft skills) and motivates them to like and understand the language. Therefore, mastery of the local Balinese language and character education need to be continuously improved to produce highly competitive young generation in the current globalization era. Gulo (1987) defined character as a personality viewed from an ethical or moral starting point, such as someone's honesty, which is usually associated with relatively fixed traits. One of the possible efforts in character education is "Balinese Language Masatwa” learning system which tends to motivate students to enjoy and understand the language as well as the characters and moral values contained in each story line. Balinese stories also known as satwa contain many values related to community’s local wisdom.

"Balinese Language Masatwa" Learning: A Strategy of Balinese Language Learning and Character Education for the Balinese Young Generation