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Many tour packages can not deliver their content to the maximum due to language barrier. In general, language is critical in forming the text of tour packages. This study examines the construction of text on the tour package in terms of grammatical cohesion and reference. It aim to serve as reference for further studies on the influence of language in website optimization. Importantly, this study uses a descriptive qualitative approach. The data source used is the text of a tour package in *txt format that is processed computationally with the antconc program. The corpus of the data collected is classified according to the type of reference, while the grammatical cohesion theory by Haliday and Hasan (1976) was used for analysis. Also, the outcome of the data analysis were presented both formally and informally. The results showed that references greatly influenced the text to keep focused on the intended subject. The references applied were more focused on the text readers. Moreover, the use of non-neutral demonstrative references might confuse the the intended in readers’ perspective.

The Use of Reference in the Text on Tourism Travel Agency Website