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The gaming industry in Indonesia has begun to increase, accompanied by the emergence of many startups. In competition, game developers need ideas to develop game creativity. One of the simplest is adopting from the social phenomenon include Juragan Terminal game from Om Telolet Om. However, the triumph of the game depends as long as the phenomenal social is still trading tropically. Therefore, when social phenomena have faded, the game is no longer in the public spotlight. Developers are challenged to maintain the game application by attracting the attention of users or retaining the number of existing gamers. From the results of the SWOT-MAGIQ analysis, it can conclude that it must consider challenges and bonuses in the game. Therefore, users get satisfaction in playing games. The most important thing is how to maintain the game's quality. Thus, loyal gamers still like it.

The Strategy to Maintain an Incremental Game for Android Originated from Indonesia’s Om Telolet Om Phenomenon Idea Using The SWOT-MAGIQ Approach