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This research aims to know the influence of perceptions over societal preference towards Islamic banking at bank syariah in Polewali Mandar District, West Sulawesi. Method of data collection is done with the withdrawal of samples from a population with a cluster system: i.e. a conventional bank clients, Islamic bank clients, Islamic and conventional banks clients, and the general public. The technique of collecting data through questionnaires distribution, while data analysis is done using a simple linear regression analysis. The results showed that the public perception towards Islamic banking influential positively and significantly to community preference in the Islamic bank. From the perception, in General most of the people know the existence of Islamic banks. But perceptions related to the principles of Islamic banking with different conventional bank is still not much well understood by most people. Meanwhile, the preferences of the community towards Islamic banking, the majority of the community based on the results of the questionnaire have not fully put its options on Islamic banking.

The Influence of Perceptions Towards Preference Communities on Islamic Banks in Polewali Mandar District, West Sulawesi