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In general, the development of Micro, Small and Medium Enterprises (MSMEs) still faces many obtacles, besides the challenges for MSME women are limited time and space related to the dual role of women in business and family. From previous studies found that women have a lower level of financial knowledge than men. The purpose of this study was to determine the performance indicators of MSME women in the Bambu Kuning Market towards the welfare of the community. The performance in this study used indicators of financial literacy, education level, entrepreneurial orientation, independence, emotional intelligence, motivation, financial aspects, and the ability to prepare financial statements. The results showed that independence, emotional intelligence, motivation, and the ability to compile financial reports had a significant effect on the performance of MSME women in the Bambu Kuning Market, while financial literacy, education level, entrepreneurial orientation, and financial aspects did not significantly influence MSME performance. However, in general, the performance of MSME women in the Bambu Kuning Market influenced the welfare of the community. This indicates that the unique abilities of MSME women in the Bambu Kuning Market play a role in improving people’s welfare.

Performance of MSMe On Community Welfare (Case Study of MSMe Women in Bambu Kuning Market Bandar Lampung)