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Ecclesiastical studies seem to reveal that the praxis of preaching is often confronted with a stumbling block in the negative attitudes of preachers despite their good intentions and the interdependence between prayer and preaching. In naming reality in society, it seems to be important that preachers first of all examine their own attitudes regarding their hearers and reality in society. In light of this problematic praxis, the research question is: To what extent do preachers with positive attitudes equip their hearers by means of a dialogue to listen profoundly to the content of preaching when the preaching names realities in society? In order to address this research question, the problem is investigated from the present practicaltheological vantage points in the field. The matter is further explored by examining metatheoretical perspectives from the fields of Social Psychology and Communication Sciences. As part of this process, the author seeks to investigate the difficult process of the formation and manifestation of attitudes in behaviour. An investigation into normative vantage points, perspectives from II Corinthians 5 and the Pastoral Letters, indicate that the message and the way in which preachers deliver their sermons are important. The conclusion poses that negative attitudes are indeed dangerous when it forms part of this ecclesiastical praxis and can even cause hearers to abandon all intent to be salt and light in society. Preachers must utilise dialogue in preparation for their sermons. They must focus on the dialogical nature of preaching in the context of the liturgy and must make time to stimulate feedback after they have delivered their sermons to make sure that hearers understand their calling in society. Congregations must become communities that live founded in profound communication.Intradisciplinary and/or interdisciplinary implications: This article recognises the interdisciplinary approach to the social sciences. In Practical Theology, research focuses on communicative acts which bring the field into an overlap with other sciences that have the same focus. This article briefly focuses on an interdisciplinary discourse with the fields of Social Psychology and Communication Sciences regarding the forming and functioning of attitudes, which can possibly influence the sermon delivery of preachers. This article addresses the issue of naming reality in society. In this process, the naming of the attitude of the preacher is very important.</p

The preacher's vulnerable attitudes in naming reality in a neglected society