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As is the case with several other developing countries, South Africa is facing considerable economic challenges, including stunted economic growth, stubbornly high unemployment, widespread poverty, and a waning interest in the country’s prospects from trade and investment partners (Viviers et al. 2014). The latest economic blueprint for South Africa, the National Development Plan (NDP), singles out the export sector as having the potential to become an engine of rapid and more job-intensive and inclusive economic growth (National Planning Commission [NPC] 2013; World Bank [WB] 2014). The NDP states that an export growth rate of 6% per annum (in volume terms) is needed to generate a 5.4% increase in real Gross Domestic Product (GDP), which would be the catalyst for the creation of 11 million new jobs by 2030 (NPC 2013:64).

Evaluating South Africa’s utilisation of sustained export potential in sub-Saharan Africa