English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

This study investigated the determinants of participant spending at the Comrades Marathon ‘up’ run (Durban to Pietermaritzburg) and ‘down’ run (Pietermaritzburg to Durban). A participant survey conducted at the race in 2011 and 2012, using regression analyses, found that more behavioural than socio-demographic determinants had a significant influence on spending at both races. The two groups of participants had very similar profiles, but their spending at the event differed significantly in the way it was distributed between the ‘up’ and ‘down’ runs, and the spending was higher at the former. The reasons for the difference are currently unknown, but the implication is that the ‘up’ and the ‘down’ runs may have different economic outcomes. Although this cannot be confirmed on the basis of surveys of just two years’ Comrades runs, the findings could offer strategic insights for marketing the event and enhancing its economic impact and competitive advantage.

Running up or down: why is there a difference in spending?