English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

The use and importance of virtual worlds is growing worldwide but little is known about what influences participants to use them. The current study extends the Theory of Planned Behavior (TPB), using sociometer theory, to explore influences on the use of virtual worlds. It is hypothesized that perceptions of body image are negatively related to the desire to become someone else, and that this and attitudes towards telepresence (i.e., sense of being there), social norms, and perceived behavioral control are positively related to the use of virtual worlds. Findings suggest that perceptions of body image through the desire to become someone else, attitudes toward telepresence, and subjective norms significantly affect the use of virtual worlds. Perceived behavioral control was found to have no significant impact on the use of virtual worlds. Implications and directions for future research are discussed.

Ugly Duckling by Day, Super Model by Night: The Influence of Body Image on the Use of Virtual Worlds