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espanolEn el presente articulo se da a conocer material publicado en el periodico neoyorquino La Prensa para promocionar el espanol y su ensenanza entre los anos 1917 a 1928. Se trata de un corpus bastante heterogeneo constituido por material publicitario, material didactico (cursos de lengua y rubricas que proporcionaban textos sobre y para las aulas) y concursos, que tiene en comun la promocion del espanol y su ensenanza como estrategia comercial para la ampliacion de los lectores durante un periodo en el que en EE.UU. se vive lo que se ha denominado un Spanish craze o hispanomania. Se presentan los factores historicos, geopoliticos e ideologicos que llevaron a que el espanol se convirtiera en la primera segunda lengua ensenada en el sistema escolar estadounidense, para luego ilustrar las estrategias mediante las cuales el periodico se hizo eco en sus contenidos de las ideologias divulgadas por las instituciones culturales mas importantes de la epoca (Hispanic Society, American Association of Teachers of Spanish, Instituto de las Espanas de la Columbia University) y con las cuales llego a colaborar en determinados formatos. EnglishThe current article presents and analyzes material promoting Spanish and its teaching published between 1917 and 1928 in La Prensa,one of New York’s leading Spanish-language newspapers. The corpus consists of a series of heterogeneous texts such as advertisements, didactic material and competitions, having in common the promotion of Spanish and its teaching as a commercial strategy in order to expand its readership during a time when the US was experiencing a Spanish craze. Furthermore, historical, geopolitical and ideological factors are presented that led Spanish to be the first foreign language taught in the American school system. The article also shows how the newspaper reflected and adapted itself to the ideologies displayed by the main cultural institutions it collaborated with, such as the Hispanic Society, the American Association of Teachers of Spanish, and the Instituto de las Espanas at Columbia University.

Un periódico neoyorquino como vehículo ideológico de promoción del español. El caso de la prensa (1917-1928)