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espanolEl objetivo de la investigacion es realizar un analisis de la fidelizacion del estudiante de ingenieria en relacion con su centro de educacion superior. Se toma como poblacion objetivo los estudiantes de la carrera Ingenieria Civil Industrial de la Universidad de La Serena, en Chile y se propone un modelo relacional con seis hipotesis de trabajo. Se aplicaron encuestas con tamano de muestra de 177 estudiantes que representan el 54% de la poblacion, considerando escala politomicas tipo Likert. Para el contraste del modelo propuesto se emplearon los metodos de ecuaciones estructurales. Finalmente, se determino la confirmacion del caracter multidimensional de la fidelidad del estudiante con su centro de educacion superior. Basado en ello, se concluye que la fidelidad del estudiante es afectada de forma significativa por la calidad del proceso ensenanza-aprendizaje, que la satisfaccion del estudiante influye de manera positiva y significativa, y que la red de apoyo externo es una variable significativa que impacta directa e indirectamente la fidelidad del estudiante. EnglishThe objective of the research is to analyze the loyalty of engineering students in relation to its center of higher education. Students of the career of Industrial Civil Engineering at the University of La Serena in Chile were considered in the study and a model including six relational hypotheses is proposed. Surveys were applied to 177 students, representing 54% of the population, considering Likert scale polytomous. To compared the results of the proposed model structural equation methods were used. Finally, confirmation of the multidimensional nature of student loyalty with its center of higher education was determined. Based on this, it is concluded that loyalty student is significantly affected by the quality of the teaching-learning process, student satisfaction has a positive and meaningful influence, and that the network of external support is a significant variable that impacts directly and indirectly students ‘loyalty.

Análisis de la Fidelización del Estudiante de Ingeniería con su Centro de Educación Superior: Desafíos de Gestión Educacional