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Imports of agricultural products into Chile have shown a marked increase over the last ten years. A survey was done on 400 consumers in Temuco, IX Region of Chile, in order to determine the importance for the consumer of the origin of such food. It was established that most people consume imported food because of their attractive price/quality ratio or because they are cheaper, with a medium degree of knowledge on the subject. It was established by conjoint analysis that in the case of beef products origin was more important than price and packaging in the purchase decision. For rice, price was more important, followed by orig in and packaging. In general, consumers preferred goods of Chilean origin.

IMPORTANCIA DEL ORIGEN EN EL CONSUMO DE ALIMENTOS EN LA IX REGIÓN DE CHILE