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This article presents, in the first place, a brief critical analysis of the different ways of measure of the corporate strategy that the specialized literature has published. However, given to the difficulty of measuring the diversification construct through traditional forms, it has been chosen the construction and application of a way of measure starting from the information given by the Survey on Business Strategies (ESEE). The analysis period is from 1991 to 2005 and the form of measure proposal is applied to a sample of spanish industrial firms. Later on, we analyzes the distribution of diversified firms by industrial sectors and an analysis of the distribution of the firms according to their size. The results show that in the spanish case only 15% of the companies follows diversification strategies and that most of the companies fall into smallest dimension category.

CONSTRUCCIÓN Y APLICACIÓN DE UNA FORMA DE MEDIDA DE LA DIVERSIFICACIÓN EMPRESARIAL