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The main task for most development-intensive organizations is to create, develop and commercialize new products and services. Because development processes are risky and failure rates are high, especially in the case of technology pushed projects, unambiguous success factors are valuable knowledge for the management of development-intensive firms. New product development and innovation literature has presented many success factors for developed products, but, unfortunately, many of them are nebulous in nature. The aim of this paper is to clarify what elements comprise the exact factors. After an extensive review and screening of the technology push success factor related literature, a total of 13 success factors were rationalized and transcribed according the previous literature. As a result, three separate keynotes were recognized, and the survey instrument framework was proposed. The practical relevance of this study is to help firm management to recognize the real actions needed to reduce product development risks and also to help scholars to focus on key issues when studying the key factors of breakthrough development cases.

Explanatory Definitions of the Technology Push Success Factors