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El presente trabajo mide el impacto de los programas de fomento turistico gubernamental en la demanda turistica de destinos de interior, playa y frontera en Mexico. Se realizo un estudio transversal con informacion de los Anuarios Estadisticos y Geograficos publicados por el Instituto Nacional de Estadistica y Geografia (INEGI) de 30 lugares y se elaboro un modelo de regresion logistica condicional; se simularon escenarios para mostrar cambios en la probabilidad de la eleccion del tipo de destino, ante cambios en las variables de mayor impacto en el modelo. Se encontro que el numero de establecimientos de alojamiento, alimentacion, ocio y espacios culturales, asi como variables climaticas tienen efectos en la demanda turistica. Los resultados obtenidos sugieren implementar una politica de fomento turistico diferenciada: promover la inversion en establecimientos para la alimentacion en los destinos de interior y frontera; hospedaje, ocio y cultura en los destinos de playa, mientras que en los tres tipos de destino es necesario fortalecer programas ambientales que inhiban el cambio climatico. Palabras clave: Fomento turistico, politicas publicas, demanda turistica, cambio climatico. Abstract: This paper measures the impact of the government tourism promotion programs on the tourist demand of interior, beach and border destinations in Mexico. A cross-sectional study was realized with information from the Statistical Yearbooks published by the National Institute of Statistics and Geography (INEGI) of 30 places and a conditional logistic regression model was developed; scenarios were simulated to show changes in the probability of choosing the type of destination, before changes in the variables with the greatest impact in the model. It was found that the number of accommodation establishments, food, leisure and cultural spaces, as well as climatic variables have an effect on tourism demand. The results obtained suggest implementing a policy of differentiated tourism promotion: promoting investment in establishments for food in the interior and border destinations; lodging, leisure and culture in beach destinations, while in the three types of destination it is necessary to implement environmental programs that inhibit climate change. Key Words: Tourism promotion, public policies, tourism demand, climate change. (Presentado: 27 de mayo de 2019. Aceptado: 22 de agosto de 2019)

Programas de fomento turístico gubernamental: Un análisis de sus efectos en treinta destinos de interior, playa y frontera en México