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El objetivo de este trabajo es el diseno de un producto turistico comunitario (PTC) para la diversificacion de las economias locales del canton Bolivar, provincia de Manabi, Ecuador, cuyo fin es contribuir al desarrollo de las comunidades de Cabello, Sarampion, Chapuli, Primera Piedra, Julian y la Esperanza. La metodologia propuesta se fundamenta en la revision de la literatura y se ajusta a las Fichas de Inventario Turistico del Ecuador (2008) y el Plan de Ordenamiento Territorial del canton Bolivar (2011). La base de este trabajo fue el diagnostico turistico situacional y la recopilacion de informacion se baso en las dimensiones social, economica, politica e institucional. Se realizo una valoracion de la gestion turistica mediante la aplicacion de la matriz DAFO para identificar estrategias dirigidas a la potencializacion de los recursos naturales y culturales que caracterizan el area objeto de estudio. Se realizo un estudio de mercado para conocer la oferta y la demanda actual y potencial. La estructuracion del PTC se sustento en dos rutas turisticas que integran a seis comunidades que forman parte del canton Bolivar y el diseno del mismo define las estrategias de comercializacion y promocion. Una importante conclusion es que la implementacion del PTC permite el aprovechamiento de las potencialidades turisticas del canton Bolivar y por ende tributa al desarrollo turistico local de sus comunidades. Palabras clave: Producto turistico comunitario, gestion turistica, desarrollo local. Abstract The objective of this work is to design a community tourism product (CTP) for the diversification of the local economies of Bolivar Canton, Manabi Province, Ecuador, the goal of which is to contribute to the development of the communities of Cabello, Sarampion, Chapuli, Primera Piedra, Julian and la Esperanza. The proposed methodology is based on a literature review and is adapted to the Ecuadorian Tourist Inventory Sheets (2008) and the Land Use Plan for the Bolivar Canton (2011). The basis of this work was the situational tourist diagnosis and the data collection was based on social, economic, political and institutional dimensions. Tourism management was assessed by applying a SWOT analysis to identify strategies that could maximize the natural and cultural resources that characterize the study area. A market study was performed to learn about the current and potential supply and demand. The structuring of the CTP was sustained on two tourist routes that integrate six communities in the Bolivar Canton and its design defines the marketing and promotion strategies. An important conclusion is that the implementation of the CTP can harness the tourism potential of the Bolivar Canton and therefore contribute to the development of local tourism in its communities. Keywords: Community tourism product, tourism management, local development. (Presentado: 05 de diciembre de 2016. Aceptado: 2 de febrero de 2017)

El producto turístico comunitario como estrategia para diversificar las economías locales del cantón Bolívar, provincia de Manabí, Ecuador