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Using the Web of Science Core Collection of Thomson and Reuters, publications whose title included the concept of augmented reality were analyzed, considering that in recent years this technology has had an explosive growth in different areas and disciplines. This study analyzes the relationship of augmented reality with business administration. The methodology used is a bibliometric analysis. Strategic maps were obtained for two periods studied. It is concluded that research done during the first period has an essentially technical focus, whereas, for the second period, they are more focused on the relation between this technology and people. Subjects such as environment, technological acceptance and ubiquitous computing present an opportunity for its development in the business field, which has not yet been strongly explored.

Análisis Bibliométrico de la Realidad Aumentada y su Relación con la Administración de Negocios