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„…€(‚… | La critica intelectual, tanto en Norteamerica como Latinoamerica, ha tendido a mostrar el mall como un espacio privado sobrecontrolado, socialmente homogeneo e indiferente al contexto urbano que lo rodea. En Chile tales narrativas implicaron, ademas, un cuestionamiento al modelo neoliberal implantado por la dictadura militar, hecho que no logro amilanar el exito que tuvo el mall entre los ciudadanos. En este articulo, mediante un analisis cualitativo y etnogra$co de las practicas y signi$caciones de los usuarios adolescentes sobre el Mall Plaza Vespucio, debatiremos algunos de los discursos mas recurrentes de la critica academica, a$rmando que para los jovenes: (i) el mall , mas que cerrado e indiferente a su contexto urbano, es parte de un sistema que incluye diversos espacios; (ii) las distinciones adentro/afuera y publico/privado no son relevantes; (iii) los niveles de control social al interior del mall son tolerados segun emerjan practicas de resistencia y adaptacion. ƒ$%$)„$€ *%$+… | espacio publico, consumo, cultura urbana, sociologia urbana. $)€#„$*# | Intellectual critique, both !om North and Latin America, has described malls as tightly controlled, socially homogeneous private spaces that are indi"erent to their urban context. In Chile, this also implied a critique of the neoliberal model established during the dictatorship, which however, did not deny the mall’s success among citizens. In this article, through a qualitative and ethnographical analysis of practices and signi#cations of teenagers in the Plaza Vespucio Mall, we will discuss some of the most common discourses of the intellectual critique by asserting that for adolescents: (i) the mall, rather than being enclosed and indi"erent to the larger urban context, is part of a system including di"erent types of spaces; (ii) the private / public; inside / outside distinctions are not relevant; and (iii) the level of social control in the mall is tolerated insofar as practices of adaptation and emerging resistance. -…/ 0†„!€ | public space, consumption, urban culture, urban sociology.

Apropiación y control social en un centro comercial de Santiago: prácticas socioespaciales y significaciones adolescentes