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Electronic commerce has rapidly become a major player in the business market .This paper proposes a new electronic commerce negotiation optimization model based on improved genetic algorithm which depends on not only price, but also other factors of commodity. The proposed model illustrates the relationship between the business components required to support the e-commerce processes with the value creation factor and the controlling complexity. The experiment results show that the proposed algorithm can gain the optimal negotiation result more efficiently than other three kinds of negotiation algorithms in competitive bilateral multi-issue negotiation.

A Novel E-Commerce Negotiation Optimization Model Based on Improved Genetic Algorithm