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The specialty coffee market has undergone significant changes in its value chain. Thus, the new determinants of the competitive advantage of this sector have become technological innovation and product differentiation. In this way, specific competencies are required of the companies operating in this segment. Aiming at this, we sought to identify the essential competences in a farm producing specialty coffees in the Cerrado Mineiro region. For that, a qualitative approach was used and the case study strategy was chosen. As a research technique, the semi-structured interview was used. The corpus of the study comprises five interviews with employees who hold leadership positions in the management of the company. The model proposed by Hafeez, Zhang and Malak (2002) was used to identify the essential competences, which starts from the identification of the following aspects: (i) resources; (ii) capabilities and; (iii) organizational skills. It was observed that Fazenda São Luiz has a legacy in the specialty coffee market, with all its culture and strategies being supported by family learning. These characteristics corroborated to identify three essential organizational competencies of the organization, which are: Image, Innovation and Quality. It can be seen that the three competencies identified present themselves dynamically and overlap one another, reinforcing the interdependence between them. In addition, they are present in different ways, in organizational practices and in decision making.

COMPETÊNCIAS ESSENCIAIS NA PRODUÇÃO DE CAFÉS ESPECIAIS: UM ESTUDO DE CASO EM UMA FAZENDA NO CERRADO MINEIRO