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The present article aims at analyzing and interpreting the coverage by Folha de Sao Paulo concerning the social demonstrations which took place in Brazil in June, 2013, related to the Confederations Cup/Brazil/2013. The qualitative/descriptive corpus-based research focused on the articles posted on the newspaper Folha de Sao Paulo from June 7 th , 2013 to July 2 nd , 2013, a period of time which was followed by and included the 2013 FIFA Confederations Cup, comprising the Social Demonstrations that occurred in June, 2013, in Brazil. By applying Goffman’s frame analysis (2004), we have chosen the following categories: ‘ Folha de Sao Paulo ’s vandals!?’; ‘Violence and police abuse making the headlines’; ‘Redefining the frames: highlights in the political domain’. We have come to the conclusion the Folha de Sao Paulo was concise when highlighting in its frames the public expenditure on non-priority projects, actual legacies and the intransigencies placed on the requirements that FIFA imposed to Brazil.

<b>The Confederations Cup in the coverage by <i>Folha de São Paulo</i>: power relationships, conflicts and interests in the media