English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Social media big data offers insights that can be used to make predictions of products’ future demand and add value to the supply chain performance. The paper presents a framework for improvement of demand forecasting in a supply chain using social media data from Twitter and Facebook. The proposed framework uses sentiment, trend, and word analysis results from social media big data in an extended Bass emotion model along with predictive modelling on historical sales data to predict product demand. The forecasting framework is validated through a case study in a retail supply chain. It is concluded that the proposed framework for forecasting has a positive effect on improving accuracy of demand forecasting in a supply chain.

Social Media Big Data Analytics for Demand Forecasting: Development and Case Implementation of an Innovative Framework