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Social networking (SN) technology has been presented to human beings as a means of communicating, collaborating, connecting, and cooperating to exchange knowledge, skills, news, chat, and to maintain contact with peers world-wide. This article examines SN awareness in the Asia-Pacific (AP) education sector (ES) with a specific focus on the advantages and disadvantages of SN; and investigated whether AP culture influences SN adoption by the ES. An online survey was distributed to 1014 AP students and a total of 826 students responded. Several new advantages of adoption emerged from the data analysis. SN enabled students to accomplish their study tasks more quickly; it allowed them to communicate and collaborate with peers world-wide; and it fostered sustainability. The disadvantages perceived by students include depression, loneliness, and distraction, lack of interest in pursuing traditional activities, and security and privacy concerns. Finally, culture does influence SN adoption by ES institutions in AP countries.

Asia-Pacific Students’ Awareness and Behaviour Regarding Social Networking in the Education Sector