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Due to questionable information credibility, users often hesitate to adopt the health information posted on online health communities (OHCs). This may undermine the sustainable development of OHC. The purpose of this research is to identify the determinants of OHCs users’ information adoption intention. The results indicated that both information factors and social interaction affect the adoption intention. Information factors include argument quality and source credibility, whereas social interaction includes perceived similarity and familiarity. The results imply that OHCs need to ensure information quality and support users’ interaction in order to facilitate their information adoption.

Examining Online Health Community Users’ Information Adoption Intention