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The article raises the dilemma of ecotour- ism in the Sierra Juarez, Oaxaca, Mexico: incorpo- rating the biocultural heritage as a commodity in the tourism industry or insisting that it become the basis for intercultural dialogue using diff erent eco- nomic rules (viz. those of the solidarity economy). This dilemma is explored in the context of the com- munity ecotourism enterprises in the Sierra Juarez of Oaxaca. The process is shaped by a combination of historical, cultural and public policy factors. The premises of orthodox economics have turned this heritage into a mere commodity. By changing the focus and using the epistemological alterna- tive of the ecological and solidarity economics to understand the process from an intercultural per- spective, the possibility of constructing "another" economy emerges.

El ecoturismo comunitario en la Sierra Juárez-Oaxaca, México: entre el patrimonio y la mercancía