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Several urban and sociocultural shifts took place and marked the period 1920- 1930, changing social places, customs and standards of conduct. Football would not be immune to such changes. Two experiences at first glance antagonistic reveal how this instability marked the establishment of sports in the city. Based on documents from Anhanguera Athletic Association and Paulistano Athletic Club – representatives, respectively, of the popular clubs situated on the floodplains of the city and the elite clubs – this article compares moments of the trajectories of the two associations. It outlines the differences in the way each one of them assimilated football and the similarities regarding the criteria they used to refuse modern organization processes such as sports competence. The criteria for this rejection were, however, based on quite different traditions: family associations and mutual help in the case of popular clubs and the aristocratic ethos in the elite clubs. Nevertheless, both forms contributed to the establishment of the idea of amateurism, which has been substantial for the practices and the image of football in Sao Paulo. Keywords: amateurism, associations, aristocratic ethos, Associacao Atletica Anhanguera , Clube Athletico Paulistano .

Entre o ethos aristocrático e o associativismo: futebol amador e competência esportiva na cidade de São Paulo (1920-1930)