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In the wake of the overthrow of former President Morsi amid massive demonstrations through June and July 2013, a specific new gender discourse began emerging in Egypt. Focusing on the high levels of participation of women from all wakes of life in the demonstrations against Islamist rule in Egypt, this new popular discourse is articulated in vernacular forms of expression, in the media, or in the writings of intellectuals and political analysts. It stresses the supposedly unanimous and uncontested support of “Egyptian women” as a uniform category, to the Egyptian military in their war against Islamic terrorism and to the military State, as well as their purportedly universal infatuation with President Abd el-Fattah el-Sissi. This indicates the rise of a new discursive form of State feminism, one that seeks to erase a rich four-year history of diverse gender-based mobilization. This article deconstructs the myth of “El-Sissi’s women” in reference to particular models of gendered imaginations of the nation-State and Egyptian women in the twentieth century, as well as their political expressions – and to the emerging “revolutionary” representation of women since 2011. These images and narratives allow us to decode the media-borne myth of “El-Sissi’s women” and analyze it as an attempt to construct a new and disturbing discursive form of State feminism. The politicization of women’s images – dancing in front of ballot boxes in the 2014 presidential elections or expressing support for their favorite candidate El-Sissi in videos – is part of this emerging discursive attempt to mask the multitude of claims women address to the State and of readings of women’s rights. By constructing the image of “Egyptian women” as a unified category and silencing alternative and independent voices, this new State feminism instrumentalizes women and their issues for political purposes in this period of sharp political and identity-based polarization, while giving them little in return.

El-Sissi’s Women? Shifting gender discourses and the limits of state feminism