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This article investigates connections across the theater, film, and television industries in order to complicate traditional media studies approaches to Broadway. In particular, this piece focuses on the development of streaming services such as BroadwayHD and Broadway Near You, theatrical exhibition via Fathom Events, and ventures such as Broadway Asia that mirror the US film industry’s address of the growing Chinese audience. Broadway’s attempts to integrate Hollywood’s methods of distribution and exhibition demonstrate that the boundary between these industries is blurring, and therefore demanding further engagement between the fields of theater and media industries studies.

Broadway Is a Two-Way Street: Integrating Hollywood Distribution and Exhibition