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The globalization of media industries has received substantial scholarly attention in recent years, in terms of both flow from the former metropoles to the margins and contraflow from those margins back to the centers. Despite the acknowledgement that globalization of the media is a multilevel process, academic debates continue to be dominated by perspectives from the global North. The implicit assumption often remains that changes in media industries in the North will have ripple effects across the world, whereas globalization is thought to play out differently in the global South. More attention needs to be paid to how globalization and attendant processes like localization and hybridization play out in contexts outside the media-saturated global North.

The Ramifications of Media Globalization in the Global South for the Study of Media Industries