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The present study aims to investigate the perspective of students in the business course on innovation and the use of new teaching technologies in undergraduate learning and empowerment for the labour market in a city in northeastern Brazil. The methodology study is qualitative, conducted through a questionnaire tech-nique with open questions with students from a higher education institution, graduates of the business course and others who have already completed and are looking for space in the labour market. The results obtained in the present study suggest a greater participation of the university in the articulation of its trained professionals with the local companies, serving as a support platform and in this way enabling some monitoring of these graduates at the entrance of the local market, through networks of contacts that bring together companies of recent graduates. The conclusion of the study is that there is a complex situation, that despite the difficulties imposed by the economic crisis and lack of local opportu-nities, the chance of getting a job is better for those who, in fact, absorb as much of the knowledge that the course offers and get their diploma.

Innovation and Use of New Teaching Technologies in Undergraduate Learning and Empowerment for the Labour Market