English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

The main goal of this paper is to analyze how the difierent types of reasons are constructed in order to create one public perception or another about genetically modified food. Despite the apparent newness of this kind of foods, these reasons can be assimilated to two fiindamental discourse formations with ampie presence in all the scientific discoveries. When modelling our analysis on these two rhetorical strategies —that we called 'illustrate' and 'romantic'— the latent presuppositions of the social agents considered and the preconceptions that these agents try to induce in the public opinion are shown. It is also shown a series of important shades and directions that usually escape to the more common analysis in terms of 'pros' and 'cons' genetically modified food.

Argumentos Comestibles. La construcción retórica de la percepción pública de los alimentos transgénicos