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Taking the so-called Canvas Model as the starting point, a new model for the strategic conception of websites is proposed, consisting of a visual tool, that we have called Website Canvas Model, which allows the identification of key aspects of a website’s strategy, presenting them in a synthesized form on a canvas. This work describes the elements that form this model, also showing the way they work together. Subsequently, the model has been validated by applying it in two real use cases. The conclusion is that this tool can offer, to those in charge for the design of a website, an efficient tool for identifying, discussing and agreeing about what characteristics the website must have in order to achieve its objectives. Likewise, it can complement other tools for heuristic evaluation of websites, so being useful for both professionals and academics that use heuristic systems in their studies.

WebSite Canvas Model: propuesta de un modelo visual para la ideación estratégica de sitios web