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This contribution is framed on the theory and current anthropology of the senses, and in particular, tries to explore the sense of taste —the sensual taste— in the urban culture of Veracruz, Mexico. The article is an ethnographic study about the place that rhetorics and practices, related to food and sex, have in the society and social imagination from Veracruz. For this purpose, I take as reference my fieldwork during the 90s in this city. Stories and discourses are analyzed in an approach to understand the singular and hegemonic “cosmo-tasting” among the people from Veracruz. I focus my analysis on sociability, gastronomy and sexuality that engage the senses in veracruzan daily life. In particular, I study the sensory as identity rhetoric, the veracruzan meals as cultural world maps, the ambigu taste, the compound pleasure and the libertine taste from veracruzan males. Finally, I identify the main categories of morphological Veracruzan taste

El gusto en los cuerpos veracruzanos: retóricas y prácticas culinarias y sexuales