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In an increasingly globalized economy, transnational corporations tend to introduce important changes in their affiliated companies, including those changes with cultural implications. The implementation of uniform organization methods in diverse workplace contexts, regardless of local cultural patterns, may result in the imposition of foreign work concepts and views on workplace relations, cognitive processes, the company's hierarchy, etc. If the encounter between the International and the local is not handled with enough care, tensions and conflicts might ensue that could hinder the company's performance. The author gives the example of Suzuki Corporation and its affiliated Santana Motor in the town of Linares, province of Jaen, Spain.

Modos de producción y modelos culturales. La experiencia del cruce en una fábrica hispano-japonesa