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The so-called New Technologies of Information and Communication (NTICs) are the subject of an incipient debate in the social sciences. The increasing presence of these technologies in everyday social practice is bringing about changes in our habits and customs. The author reflects upon this phenomenon with the analytical tools of anthropology, especially those of audiovisual anthropology. He seeks to reconceptualize notions such as «technoscience», «identity», «virtual reality», «social networks» and others. His conclusions invite the reader to examine the phenomenon in its most commonplace effects: the everyday use of cable TV and the internet, the physical as well as conceptual space this issue occupies in our lives, and the placement of he new technological Instruments —and the technoscientific knowledge associated with them— in our System of values.

La antropología (audio)visual frente a las Nuevas Tecnologías de la Información y la Comunicación. Apuntes en torno a una reflexión