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This work analyzes the use and presence in the media of the Communist Party of Spain (PCE), between Francoism and Democratic Transition. The paper focuses on the relationship established between policy, discourses about identity and memory and practices of representation. Its interpretation is bases on written and visual sources, from the approach of qualitative content analysis. The text approaches, more specifically, the keys present in communist reflections on Spanish Television (TVE). During the dictatorship TVE was assessed as social, cultural and political tool of control. However, the PCE also encouraged labor mobilization in this service. Since 1976, need to strengthen public visibility of PCE favored reviewing of its propaganda and instruments of socialization, while attempted to articulate a renewed public representation as a mass organization

Perder el miedo, romper el mito. Reflexión mediática y representación del Partido Comunista entre el Franquismo y la Transición